Agric Enterpreneur - The basic thing to know in Agro marketing

Agro Marketing is moving farm produce from the source point (farm) to the point of need (consumers). The most important factor to consider in agro marketing is the ability to identify where to source agricultural product from and where to sell and where it can be sold to make good profit.

The market moves more where there are busy people.
Staple food differ, staple food for some states are choice meal for others.

Benefits of Agro Marketing

1. Agricultural value chain creates job for different participants.

2. Moving food from where it is surplus to where there are shortages.

Key Knowledge for Agro marketing

1. Know where to buy.

2. When to buy

3. How to buy.

Risk analysis of Agro marketing

1. Middle men.

2. perishable products

3. expensive transportation system

4. Lack of funds.